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We used Google Ads to book enough weddings to finally quit our day jobs and rely solely on wedding photography. Since then, for the last 6 years we have successfully filled our diary to shoot 40+ weddings a year, with 20 - 25 weddings coming directly from Google Ads.

We've travelled the world photographing weddings, using Google Ads to book weddings in Zakynthos, Tuscany, France, Spain and loads more.

At the start of 2018 we took a 5 week trip to New Zealand. With the help of Google Ads, we booked 4 weddings, 4 weekends in a row.

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In 2016 we decided to build our wedding photography business, with a view to both leaving our corporate day jobs. We used Google Ads to book in enough weddings in 2017 so that we could replace our joint income and rely solely on wedding photography. Year on year, we rely on Google Advertising to keep that dream of working for ourselves a reality.

In the 4 years prior to becoming a Wedding Photographer, I (Ash) was an Online Marketing Manager for an international company called Thermomix. During this time I was responsible for their Google Advertising and all of their online platforms.

MANAGING A GOOGLE ADS BUDGET

Deciding on a budget for advertising is of course a difficult task, but our view is that we're happy for 10% of our total booking to be spent on advertising. So if you're charging £1500 for a full day package, expect to spend up to £150 on getting that booking. That may look like £150 ads budget, spent at £30 a day for 5 days. This may bring in 5 leads and then you successfully close one lead. It's a good idea to save up an amount of money you're happy to use for a Google Ads budget, so you have something to get started with.

CLOSING A GOOGLE LEAD

Getting traffic to your site is one job. Getting people to enquire is another job. Then closing that enquiry to a booked wedding is yet another job. That's why a landing page is super important. We'll build a Landing page during our session, that you can then use as a formula to build other landing pages as you expand your advertising.

是非常重要的have your enquiry reply as good as it can be, with a clear, professional but friendly reply very clear pricing and examples of your work. We go for a email reply, with PDF brochure and relevant slideshows of our work. You need to impress that potential client into wanting to chat more and book a video chat with you or even better, book straight away.

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