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Rolling With Rudy Baggs, Coffee-Culture Crusader Featured on CapitalGainsMedia.Com |
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Rolling With Rudy Baggs, Coffee-Culture Crusader
Featured on CapitalGainsMedia.Com
By: Ann Kammerer, 4/2/2008 All Photographs © Dave Trumpie  Rob Flanders started his business on a lie and a $39 wedding gift. “I was out for dinner with some clients and said I loved ‘expresso,’” says Flanders of the night he professed a passion for a drink he’d rarely had and couldn’t pronounce. “Later, I got an espresso machine for a wedding gift. My wife and I used it for years and had a blast.” Today, Flanders’ dinner lingo is free of malapropisms as he evolves into one of Lansing’s most knowledgeable coffee artisans. As president of Rudy Baggs Coffee Roasting Company, he’s a true man of the bean, advocating the fresh-roasted experience for brew drinkers city-wide. “Coffee is a social drink,” he says. “We want to promote that aspect of coffee—the sitting down and talking to people. You might as well do that over a good cup of coffee rather than a bad one.” Read More>> |
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Have you ever had BITTER COFFEE? The primary source of bitter coffee is stale coffee. What is stale coffee? Stale coffee is coffee seven, yes, seven days from roast and that is in whold bean form. Coffee in whole bean form coffee significantly loses it flavor, becomes stale, in seven days. A couple of things happen when the coffee bean is roasted, it will lose 10-15% of its weight and gain 10-15% in volume. As a part of this process the bean literally begins to give off carbon dixode. It is this “degassing” that causes the flavor to be extracted from inside of the bean, outside. In whole bean form the bean itself restricts the “degassing” and some of the loss of flavor. Once the bean is ground, the flavor is exposed to oxidization and if not used immediately the flavor is dissipated, gone, lost…if you know what I mean?
Freshness counts with artisan bread, tomatoes, asparagus, apples and…coffee. Think about it. What is the difference in taste between a fresh tomato and an old tomato? Given the choice would which would you purchase, fresh bread or stale? Would you even purchase an old tomato or stale artisan bread? Problably not. Why purchase stale coffee? Well, most people have never experinced fresh roasted coffee. How could they? Again, most people don’t know that the flavor of roasted coffee changes with age. Have you ever seen a roast date on a bag of coffee? Probably not…unless you have purchased coffee from Rudy Baggs Coffee Roasting Company.
Rudy Baggs Coffee Roasting Company is passionate about your enjoyment of fresh roasted coffee world class in your home. Click on the Coffee Club tab to find out how. |
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