Welcome To Rudy Baggs!
Have you ever had BITTER COFFEE? The primary source of bitter coffee is stale coffee. What is stale coffee? Stale coffee that is only seven, yes, seven days from roast and that is in whole bean form. Coffee in whole bean form significantly loses it flavor, becomes stale, in seven days.
A couple of things happen when the coffee bean is roasted, it will lose 10-15% of its weight and gain 10-15% in volume. As a part of this process the bean literally begins to give off carbon dioxide.
It is this “degassing” that causes the flavor to be extracted from inside of the bean, to the outside. In whole bean form the bean itself restricts the “degassing” and some of the loss of flavor. However, once the bean is ground, more surface area of the bean is exposed to the air and the process of oxidization begins. If the beans are not used immediately the flavor dissipates, is gone forever, lost…if you know what I mean?
Joe is dead...Have a cup of Rudy!
"We are all in this together. Walk in love!"
-Rudy
| Freshness Counts |
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Freshness counts with artisan bread, tomatoes, asparagus, apples and…coffee.
Think about it. What is the difference in taste between a fresh tomato and an old tomato? Given the choice would which would you purchase, fresh bread or stale? Would you even purchase an old tomato or stale artisan bread? Problably not. Then why purchase stale coffee? Since most people have never experinced fresh roasted coffee they never even give it a thought. How could they? As mentioned above, most people don’t realize know that the flavor of roasted coffee changes with age. Have you ever seen a roast date on a bag of coffee? Probably not…and changes very quickly. Have you ever seen a roasted date on a bag of coffee? Probably not, unless you have purchased coffee from Rudy Baggs Coffee Roasting Company. Rudy Baggs Coffee Roasting Company is passionate about your enjoyment of fresh roasted coffee world class in your home. Click on the Coffee Club tab to find out how. |
